We’ve got a new logo

Medipass Team | Apr 24, 2019

As part of a wider evolution of our visual identity, Medipass is launching a new logo. Our old logo has served us well, but the time has come for it to evolve.

New Medipass logo

We’re proud to cultivate a culture of continuously improving our products and delivering the best experience to our customers. This year, we’ve taken some time to look inward, and we’re realigning our visual identity with where we are heading as a company: delivering the best digital health payment experiences.

At a basic level, logos are symbols made up of text and images that help to identify a brand. But when we delve a little deeper, the job of a logo is really to help our customers understand what we do, who we are and what we value.

Our old logo wasn’t living up to that task. It was created at a time when the business was in its infancy, and pointed in a different direction to where we’re headed today. It also had some technical issues which meant it was difficult to scale, and it often looked blurry — not characteristics you want in a logo!

Old Medipass logo

Our new logo was crafted in alignment with our guiding principles, and is informed by both where Medipass has come from and where we’re going in the future.

A mature colour palette; strong, crisp shapes and generous spacing deliver a more refined approach, while still maintaining a visual connection to the original.

Over the next few months you’ll see not only our logo evolve, but also other visual elements aligning to this new direction on our website, in our communication with you, and throughout our portals.

We love our new logo, and hope you do too.

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